Pepsi Free Ride

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PROMOTION PERIOD.
The Pepsi/Dew Free Ride promotion (the "Promotion") period begins 12:00:01 a.m. EST 2/5/07 and ends 11:59:59 p.m. EST on 4/30/07 (the "Promotion Period"). The Promotion web site (the "Web Site") is accessible through either www.pepsifreeride.com or www.dewfreeride.com (the "Web Site Addresses"). Both Web Site Addresses lead to the Promotion Web Site. The Web Site will not be accessible after 11:59:59 p.m. EST on 4/30/07. For purposes of this Promotion a "day" is 12:00:01 a.m. EST through 11:59:59 p.m. EST. The computer of Yahoo! Inc. ("Yahoo!") is the official time-keeping device in the promotion, subject to section 11.
WHERE TO FIND CODES.
Look for a unique 10-character alpha-numeric code ("Code") printed under the cap of specially-marked 20 oz. bottles of Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew, Sierra Mist and Sierra Mist Free; 1-liter bottles of Pepsi, Diet Pepsi, Mountain Dew and Diet Mountain Dew (all the above hereinafter defined as the "Products"); and under the rim of 32 oz. and 44 oz. specially-marked Promotion paper fountain cups. The Products and fountain cups will be available through 4/16/07 or while supplies last. Not all Products and package sizes may be available at all times or may participate in all areas. In addition, Sponsor reserves the right, at its sole discretion, to distribute Codes at various times throughout the Sweepstakes Period through additional means which may include, without limitation, the following: (a) on-pack stickers at certain participating retailers, (b) on game cards distributed at select sampling sites and sporting events, (c) by e-mail to online subscribers of Pepsi Xtras Newsletter and/or Dewsletter (subject to the terms and limitations set forth in such e-mail), and (d) through the Yahoo! Instant Messenger Environment ("IMV") (Limit one IMV code per person). Total number of Codes distributed by Sponsor throughout the Sweepstakes Period is 482,505,130 (based upon an estimated number of game pieces produced at the time of printing of these Official Rules; actual number may vary). NO PURCHASE NECESSARY: To receive one (1) game piece containing a Code without purchase, send a self-addressed, stamped envelope postmarked between 1/21/07 and 4/16/07, and received by 4/23/07 to "Free Ride Request", P.O. Box 3742, Young America, MN 55558-3742.
HOW DOES THE PROMOTION WORK.
Look for a Code under the cap of specially-marked Products (See Rule 2). Go to the Web Site through one of the Web Site Addresses during the Promotion Period and log in with your Yahoo! ID and password. If you are not an existing Yahoo! ID holder, follow the instructions on the Web Site to set up a free Yahoo! account. You will then be asked to provide additional registration information to set up a Promotion account ("Account"), including a complete, valid name, street address, and email address. You may then enter Code(s) as follows:
1. Online:
  To enter your Code online, log into your Account and follow instructions on screen to enter the Code exactly as it appears on your game piece, then click "Enter Code".
  and/or
2. Text Messaging:
  To enter your Code via SMS text message, go to the Web Site and follow the links to register the mobile phone you will use in connection with the Promotion. To submit a Code, create a new SMS message according to the instructions provided by your phone's manufacturer. Enter the short code PEPSI (73774) in the "To" field, enter your Code in the body of the message exactly as it appears on your game piece, then press "send". Standard text messaging rates apply as determined by your service carrier; you will be charged by your provider for all text messaging sent and received in accordance with your plan.
Each valid Code entered will receive one entry into the Free Ride Sweepstakes (the "Sweepstakes") for a chance to win 2007 customized "DUB Edition" Subaru WRX Limited ("Car Prize") or a $20 cash for gas prize ("Cash For Gas Prize"). Each Code entered will be eligible for only the drawing for the day of Code entry and will not be eligible for any preceding or subsequent drawings; except that all valid non-winning entries received during the Promotion Period will be automatically entered into the final drawing to be held on 5/1/07 (the "Final Drawing"). One (1) Car Prize and one thousand four hundred forty (1,440) Cash For Gas Prizes will be awarded in each of the seventy-one (71) daily drawings (each a "Daily Drawing") and in the one (1) Final Drawing. See Rule 6 for complete prize descriptions. Codes entered are subject to verification according to these Rules (See Rule 9).
CODE LIMITS.
Once entered and verified, the Code is automatically voided, cancelled and rendered unusable and cannot be used again or for any other purpose. Each Code can only be used once, subsequent attempts to re-submit or re-use the same Code, whether online or by mail, will be void. A maximum of 350 Code entries per person or name/address/household throughout the life of the Promotion, regardless of means of submission. Limit one Account per person. Each person can only enter Codes into one Account under one registration. If a person enters Codes into multiple accounts under different Yahoo! IDs, then Sponsor, in its sole discretion, may void any such Codes and Accounts.

CODES MAY BE OBTAINED ONLY THROUGH: 1) THE RETAIL PURCHASE OF PRODUCTS IN SPECIALLY-MARKED PACKAGES; AND/OR 2) THE ADDITONAL MEANS AS DESCRIBED IN SECTION 2. CODES OBTAINED THROUGH ANY OTHER MEANS ARE VOID. CODES AND/OR ENTRIES CANNOT BE SOLD, TRANSFERRED, TRADED, BARTERED, AUCTIONED (INCLUDING THROUGH INTERNET AUCTION SITES) OR GIVEN AWAY. In addition, Codes/entries from this Promotion in a particular Account cannot be transferred to any other Account, combined or pooled with any Codes/entries entered in any other Account or shared with any other Account. No groups, clubs or organizations can register an Account or participate in the Promotion. If your Code is illegible or unreadable, Sponsor's sole liability in such instance is to replace the Code with another Code with the same point/entry value, at its sole discretion. Codes have no cash value and have no value for any other promotions, merchandise, programs or offers, nor can they be used for any purpose aside from Sweepstakes entry via the Web Site in accordance with these Rules.
All Codes must be entered by April 30, 2007.
SWEEPSTAKES DRAWINGS.
Entries in the Sweepstakes will be randomly selected in drawings conducted daily beginning 2/6/07 and ending 4/17/07 with the Final Drawing taking place on or about 5/1/07 for a total of 72 drawings. Daily Drawings: Each day throughout the daily Sweepstakes drawing period one (1) Car Prize winner and one thousand four hundred forty (1,440) Cash for Gas Prize winners will be randomly selected from all valid entries from the prior day. With respect to each daily drawing, winners will be selected from among all online and text messaging entries processed online by 11:59:59 p.m. EST of the day prior to each daily drawing. Final Drawing: all valid non-winning entries received during the Promotion Period will be automatically entered into the Final Drawing in which one (1) Car Prize winner and one thousand four hundred forty (1,440) Cash for Gas Prize winners will be randomly selected from all valid entries. Odds of an entry being selected in any drawing depend upon the number of entries for such drawing. Non-winning entries for each daily drawing will not be entered in any subsequent daily drawings, but will be eligible for the Final Drawing. Drawings will be conducted by an independent judging agency whose decisions in all respects shall be final and binding. All entries drawn are subject to verification. Entries that are incomplete or non-compliant with these rules will be void. Limit one (1) Car Prize and five (5) Cash for Gas Prizes throughout the Promotion Period per name, address and/or household.
PRIZES.
1. Car Prize: Each Car Prize winner will receive a choice of one (1) of the following:
  1. one (1) customized "DUB Edition" 2007 Subaru WRX Limited including the following customized components: tires, wheels, body kit, and graphics.
    
    Total Estimated retail value is forty thousand dollars ($40,000). Winner is solely responsible for all applicable taxes (including, without limitation, sales tax and income tax), insurance costs, surcharges, registration, title, and license fees and other costs incurred in claiming, registering or using the vehicle. Vehicle includes standard features; any additional options are winner's responsibility. Color subject to availability. Any vehicle displayed or pictured in promotional/advertising materials may not be the actual vehicle awarded. Winner will be required to personally retrieve the vehicle from a local dealership or location, as determined by Sponsor, and may need to provide valid driver's license and proof of insurance/registration. Failure to accept possession of vehicle within thirty (30) days of notification of availability may result in prize forfeiture.
    OR
  2. one (1) standard model 2007 Subaru WRX Limited (without customization package) plus a check for ten thousand dollars ($10,000). Total Estimated retail value is forty thousand dollars ($40,000). Winner is solely responsible for all applicable taxes (including, without limitation, sales tax and income tax), insurance costs, surcharges, registration, title, and license fees and other costs incurred in claiming, registering or using the vehicle. Vehicle includes standard features; any additional options are winner's responsibility. Color subject to availability. Any vehicle displayed or pictured in promotional/advertising materials may not be the actual vehicle awarded. Winner will be required to personally retrieve the vehicle from a local dealership or location, as determined by Sponsor, and may need to provide valid driver's license and proof of insurance/registration. Failure to accept possession of vehicle within thirty (30) days of notification of availability may result in prize forfeiture.
    OR
  3. a check (or wire transfer) in the amount of forty thousand dollars ($40,000).
2. Cash for Gas Prize:
  Each Cash for Gas Prize will be awarded as a check in the amount of twenty dollars ($20). Cash for Gas Prizes will be automatically sent to each winner by U.S. postal mail at the postal address provided at the time of registration on the Web Site. Any winner notification returned as undeliverable without a forwarding address may result in prize forfeiture. Allow 8 - 10 weeks for delivery of Cash for Gas Prize.
No substitution of prize is offered, no transfer of prize to a third party permitted, and non-cash prizes may not be redeemed for cash value, except as stated herein or as determined by Sponsor in its sole discretion. Sponsor shall have no obligation to award any unclaimed prizes.
PRODUCT OFFER.
In certain participating markets a "buy one get one free" message may appear under the cap of specially-marked 20 oz. and 1-liter bottles instead of a Code. If the bottle cap reveals a "buy one get one free" message, then you may redeem your bottle cap (subject to verification) by presenting the bottle cap to a participating retailer on next store visit by April 30, 2007. With your purchase of a 20 oz. or 1-liter Pepsi/Mountain Dew branded product from that retailer you will receive a second Pepsi/Mountain Dew branded product of the same size free, in same store visit. You pay deposit charge if applicable. Limit one redemption per person per store visit. Not all retailers are participating. Message may be abbreviated on game pieces. Odds of receiving the "buy one get one free" offer ("the Offer") are 1 in 8 where available on specially-marked Products of 20 oz. and 1-liter bottles in participating markets. The number of Offers available will be based upon the number of 20 oz. and 1-liter bottle caps produced.
CAR PRIZE WINNER NOTIFICATION.
Potential Car Prize winners will be notified by overnight mail at the postal street address provided at the time of registration on the Web Site. Any winner notification returned as undeliverable without a forwarding address may result in Car Prize forfeiture and an alternate winner may be selected at Sponsor's discretion. Each potential Car Prize winner will be required to sign and return an Affidavit of Eligibility and Liability Release with (where lawful) a publicity release ("Affidavit") within ten (10) days of attempted winner notification (as indicated by the date referenced in the Affidavit). Failure to return the Affidavit within ten (10) days may result in Car Prize forfeiture, and an alternate winner may be selected. If mail is returned as undeliverable without a forwarding address, then Car Prize may be forfeited. Unless otherwise noted, allow 8-10 weeks for Car Prize information by mail following completion of notification process. Car Prizes will only be awarded and delivered to valid names and addresses within the United States. Any Car Prize won by a minor may be awarded to the minor's parent or legal guardian, and if applicable, any Affidavit relating to a Car Prize won by a minor must be executed by the minor's parent or legal guardian. Any portion of a Car Prize not accepted by a winner will be forfeited.
VERIFICATION.
All Codes submitted online or by text message become the property of Sponsor and will not be returned or acknowledged. All Codes are subject to verification at the sole discretion of Sponsor. Anti-fraud detection devices may be used for verification purposes. Codes will be void if they fail to pass anti-fraud detection measures, or if determined by Sponsor in its sole discretion to be any of the following: duplicated, photocopied, reproduced, forged, defaced, disassembled, tampered with, mutilated, cut, torn, partially or entirely erased or blank, smudged, altered from the form in which it was issued (i.e., cap liner removed or missing on a bottle cap), unreadable, illegible, stolen, unissued, unauthorized, illegitimately obtained (i.e., through means other than as described in Rule 2), or if they fail to contain special markings, inks and/or security codes that may be applied by Sponsor at the time of production, or if they contain an unauthorized message, code or other marking not issued by Sponsor for use in this Promotion, or if defective or if they contain printing or other mechanical errors or are printed or produced in error. A Code will be invalid if such Code is associated with any Code deemed void for any reason, including without limitation, the following: (a) Code is not verified or recognized as a valid Code issued by Sponsor in the Promotion; or (b) Code is determined to be previously entered and used; or (c) Code is incorrectly or incompletely entered or submitted; or (d) Code is otherwise void. Sponsor shall have no obligation to the holder of any void Code. Only Codes from Specially-Marked packages distributed by participating Pepsi-Cola bottlers during the duration of the Promotion will be accepted and may not be combined with those from any other game or sweepstakes. Notwithstanding the foregoing, Sponsor may, at its sole discretion and without obligation, elect to replace an illegible Code with another randomly selected Code, with the same point value, if appropriate upon request, while supplies last. Sponsor reserves the right to inspect and examine any illegible Code prior to issuing a replacement. Replacements shall be issued at Sponsor's sole discretion and may be denied in the event of non-compliance with these rules. Sponsor may change its policy or set limitations and restrictions on replacements at any time and without notice. Except as expressly stated above, Sponsor shall have no liability or obligation with respect to any void point(s)/Code(s).
ELIGIBILITY.
Promotion open only to legal United States residents residing within the fifty (50) United States or District of Columbia throughout the Promotion Period who are thirteen (13) years of age or older. Void elsewhere and where prohibited by law, and in Puerto Rico, U.S. Virgin Islands, and U.S. military installations located in a foreign country. Employees, officers, directors and agents of the Subaru, DUB Publishing LLC, Surfdog Inc., PepsiCo, Inc., Pepsi-Cola Company, Pepsi-Cola Company bottlers, Yahoo!, and their respective subsidiaries, affiliates, suppliers (including promotional partners), distributors and advertising, promotional or judging agencies who are involved in any aspect of the creation, production, operation, execution and fulfillment of the Promotion ("Sponsor and its Administrators"), and the immediate family members (parent, child, sibling or spouse of any of the foregoing and household members of such individuals (whether related or not) are not eligible to participate in this Promotion.
LIMITATIONS OF LIABILITY.
No responsibility or liability is assumed by the Sponsor and its Administrators for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Web Site or text messaging capabilities: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online or mobile phone communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any e-mail or text messaging transmissions to be sent to or received; lost, late, delayed or intercepted e-mail or text messaging transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or Web Site; unauthorized human or non-human intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of an Account used in connection with the Promotion. Sponsor and its Administrators are not responsible for any typographical or printing errors in the Codes, any display or announcement of prize winners on the Web Site, Sweepstakes prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site, including without limitation, the number of entries entered in any particular drawing, or any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment or mobile phone equipment resulting from online redemption or participation in the Promotion, or use of or download of any information from the Web Site. Use of Web Site is at user's own risk. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEB SITE IS PROVIDED "AS IS" WITHOUT ANY WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. Sponsor and its Administrators make no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Winner bears all risk of loss or damage to prize after delivery/acceptance. All Promotion participants and/or winners, on behalf of themselves, their executors, heirs and assigns, by acceptance of any offer/prize received under this Promotion, agree to release Sponsor and its Administrators from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons or property which may be sustained in connection with the conduct, promotion or outcome of the Sweepstakes, receipt, ownership or use of any such prize or while preparing for, participating in or traveling to and/or from any prize-related activity in connection with the Promotion or otherwise. Under no circumstances will Sponsor and its Administrators be liable for punitive, incidental, consequential, or any other damages.
PROMOTION MODIFICATION.
Sponsor reserves the right, at its sole discretion, to modify, cancel, suspend and/or terminate this Promotion in whole or in part at any time during the Promotion Period for any reason whatsoever, including without limitation, in the event that the Promotion is not capable of running as planned or as intended by these Official Rules. In the event of Promotion cancellation, all entries will be deemed expired and void and will be ineligible for the Sweepstakes, and neither Yahoo! nor Sponsor and its Administrators shall have any further liability with respect thereto.

Sponsor may modify and amend these Official Rules as they appear online from time to time during the Promotion for clarification purposes without materially affecting the terms and conditions of the Promotion. Sponsor is not responsible for any typographical errors in the advertising of any prize included in the Promotion or the Official Rules, Web Site pages or other promotional materials or Codes.
CONDITIONS OF PARTICIPATION.
All participants agree to be bound by these Official Rules and the decisions of Sponsor and its Administrators whose decisions in all aspects of this Promotion shall be final and binding. This Promotion is governed by laws of the State of New York and all Promotion participants hereby submit to the jurisdiction and venue of New York, NY for resolution of all claims and disputes. All Promotion-related activity at the Web Site is governed by the Yahoo! Terms of Service, located at http://docs.yahoo.com/info/terms/, the Yahoo! Privacy Policy, located at http://privacy.yahoo.com/privacy/us/promo/index.htmll, and these Official Rules, and by participating in this Promotion, all participants agree to the terms of the foregoing. Sponsor reserves the right to restrict an individual from registering and participating in the Promotion and/or may cancel, suspend or block any Account registered by such person, if Sponsor deems or suspects that such person has engaged in or has attempted to engage in any of the following: (a) acting in violation of these Official Rules or the terms and conditions of the Web Site; or (b) damaging, tampering with or corrupting the operation of the Promotion; or (c) use of any automated bot, script or other robotic, mechanical, programmed or automated devices to submit data to the Web Site; or (d) repeated attempts to enter void Codes in one or more Accounts, as determined by Sponsor; or (e) any unsportsmanlike, inappropriate, uncooperative, disruptive, fraudulent, potentially fraudulent, or unusual behavior or activity or any activity deemed in Sponsor's sole discretion, to be in violation of these Rules or generally inconsistent with the intended operation of the Promotion. CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE OR CORRUPT ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW.
YAHOO! ACCOUNT HOLDER IDENTITY.
Each valid Code submitted into an Account will be associated with an entry(ies) in the name of the holder of the Yahoo! ID user at the time of Code submission. In the event of dispute regarding the identity of the holder of the Yahoo! ID, dispute will be resolved in favor of the individual who is both the authorized holder of the Yahoo! ID and password associated with the Account (based upon information submitted at the time the Account was created or updated upon registration for this Sweepstakes) and, if available, the "authorized e-mail account holder" of the "alternate e-mail address" provided when the Yahoo! ID was created. "Authorized email account holder" is defined as the natural person assigned an e-mail address by an Internet access provider, online service provider, or other organization (i.e., business, education institution) responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. If there is a discrepancy between the name of the person listed as the "authorized holder of the Yahoo! ID" and the "authorized e-mail account holder" of the alternate e-mail address provided when the Yahoo! ID was created, that Yahoo! ID will be disqualified and an alternate potential winner will be selected. Potential Sweepstakes winners may be required to provide proof that he/she is the authorized Account holder as described above.
PUBLICITY CONSENT/WINNER'S LIST.
Publicity Consent:
Sweepstakes Winners must grant to Sponsor the unconditional and irrevocable right, without any further compensation, consideration, notice, review or consent, to use exhibit and publish, in any medium now known or hereinafter known at any time throughout the world their name, address, image, likeness, voice, biographical information and statement for advertising, publicity, trade and public relations purposes, to the extent permitted by law; and Sweepstakes Winner may be required to confirm such consent in writing by executing appropriate Affidavit required by Sponsor, as described in Rule 8.

Winner's List:
For a list of the Sweepstakes prize winners, send a written request before 6/15/07 to: Free Ride Winners' List, P.O. Box 3742, Young America, MN 55558-3742.
SPONSOR. Pepsi-Cola Company, a division of PepsiCo, Inc., Purchase, New York, 10577.

PEPSI, DIET PEPSI, MOUNTAIN DEW, DIET MOUNTAIN DEW, SIERRA MIST and SIERRA MIST FREE are registered trademarks of PepsiCo, Inc.

Each valid code entered is eligible for that day’s drawing only. All non-winning entries will be entered into the final drawing. See Official Rules for details.

Look for a Pepsi Free Ride Code on specially-marked Pepsi, Mountain Dew and Sierra Mist products. Sweepstakes begins 2/06/07 and ends 4/30/07. No purchase necessary. For a Free Ride code without purchase, see Rule 2 of the Official Rules. Sweepstakes subject to Official Rules. Void where prohibited. Limit 350 code entries per household. Sweepstakes open only to legal U.S. residents age 13 or older. Vehicles pictured on this website may not be the actual vehicles awarded.